It is the parent of mass media and entertainment company Entertainment One. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Ouija boards, Play-Doh, Twister, and My Little Pony, and with the Entertainment One acquisition in 2019, franchises like Peppa Pig and PJ Masks. Īmong its products are Transformers, G.I. As of August 2020 over 81.5% of its shares were held by large financial institutions. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. ( / ˈ h æ z b r oʊ/ a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island.